Sydney Lofton, is a published makeup artist who has encapsulated her ideals of inner-beauty, fashion, makeup artistry and design. She discovered her true passions to encourage and empower women while alleviating the issues of cosmetic marketing for ethnic skin tones worldwide. From fair to deep complexions, Sydney aspired to have every hue represented. This approach to beauty drove her desires to create her own cosmetics line, Imagine Cosmetics by Sydney Lofton. Sydney continues to expand her brand with the opening of Imagine Beauty Loft, a full service makeup and fashion boutique in Augusta, Ga.